There were two main challenges: the first one was to convince islanders to go to the vaccination centers and get the two shots (within a 4 week period), but the problem was that many islanders are illegal and they thought that registering for the vaccine could make them visible for the local government. And the second challenge was the lack of media that the islands had, with the pandemic they lost a tv and radio stations, besides the islands are human patrimony and cannot be damaged with billboards, newspapers or even loud noises. The internet is extremely poor and the team needed to understand how they received their news and communicate with each other. 

By doing this campaign, the economy of the Galápagos Islands was going to re-activate and the team had the support of all the local authorities and the Ecuadorian government. It was the only opportunity for them to go back to their lives and jobs. 

The main active population of the islands are men and women between 18 to 65 years old. They work in tourism (90% of the population works on tourism), they use cellular phones and do use the internet, mostly Whatsapp and Whatsapp stories. Their education level is basic and their annual income goes from 12K to 24K. 

People did  not trust the vaccines, but it is the only opportunity to get their jobs back, and have the life they had before. 

Volver a vivir (Back to living - relive)

The messages were short and concise showing all the things that they could do again if they got vaccinated.